2 surfers took a surf trip and were devastated by the amount of plastic in the ocean. They founded 4Oceans and began production of bracelets made from recycled materials.
Every bracelet purchased funds the removal of 1 pound of trash from the ocean and coastlines. In less than 2 years, 4ocean has removed 2,337,191 pounds of trash from the ocean and coastlines. NoriDane supports this initiative so part of the yearly Christmas gift is this bracelet.